World Basketball Festival Display At Niketown New York

• Add
• Picc 7
• • Flag
    • Duplicate
    • NSFW
    • Copyright

Description

Nike is going all in to promote the world’s inaugural World Basketball Festival in New York by completely transforming Niketown New York into a basketball haven. They turned the store into a faux arena with nets, locker rooms, jerseys, and other things you might see if you were on a tour of a basketball arena. Even floating larger-than-life figures of Kevin Durant, Yi Jianlian, Anderson Varejao, and Jose Barea suspended in a clash-of-the-titans type installation.

Source

www.formatmag.com
By Callum

Tags

7 people picced this